SalesScript

Email Marketing Best Practices to Grow Your Business

We’ll talk about email marketing, best practices to grow your business, All right, this might surprise you 86 % of consumers, actually want an e-mail from you once a month. That’s pretty incredible, But that’s getting ahead of ourselves. How do we really build that contact list and that subscriber list?

So there’s a couple of things to point out. First of all, you do want their permission, so a couple of common ways start with a form fill out a form. Maybe it’s on your website. I’ve seen a lot of those somewhere on your website like if you want to subscribe to our newsletter or be the first to know, what’s happening.

Subscribe To Our Newsletter

You can sign up and they opt-in. Another way is to promote across your social media platforms as well. You want a stay in tune, subscribe here, and really, I think, about the call to action.

What can you do? One that definitely reeled me in recently was a local pizza shop in San Diego, where I live, As they do ( laughter ) And they basically were promoting that “, Hey sign up for our newsletter and on your birthday “, you get a special deal .”. What’s that special deal, Free slice of pizza. I prefer the whole pie, so you can do kind of the same thing right like you build your list. You have your service, your products. You can give either a discount or your own version of a free slice of pizza, to kind of like sum, this all up is you’re, giving a value of some sort to your audience in exchange for charging for it they’re giving you their e-mail, that’s basically the cost.

So the more value you bring to your audience the easier and more willing they’re gonna be to give you their e-mail so that they can get you on that contact list. What do we do about creating the actual e-mails themselves? So you know what? why don’t just show an example of a business, crushing it with the content on their e-mails? I thought it made sense after going through all these best practices with e-mail marketing to actually pull up an example. So I was looking at this well actually, my whole inbox, and I was like which subject lines are grabbing my attention.

So they have some for Facebook posts, Instagram posts, and essentially, when you click on it, then let’s say you went to the Instagram post, one from there they’re gonna give you a template to apply Canva for your business in an Instagram post. Also, the Instagram story helps, so you see it’s very cool it pops, it’s not a ton of verbiage, ’cause! That’s when you’re gonna lose the reader. We don’t like to read just a giant block of text. It’s really cool to see it. Just sectioned off bullet points, nice and easy, nice and small to read, and a lot of just visual elements to keep my eyes engaged.

Absolutely and then you’ll notice too, on the bottom of their e-mail. They have their social media links, So they have Facebook, Twitter, Instagram, Pinterest, and Linkedin. So this is a great opportunity right. If I’m opening your e-mail and I’m a customer or potential customer, I wanna go and check you out on other sites, make it easy for me to do that. So e-mail newsletters are great to cross-promote.

So the Canned Spam Act says that every e-mail marketing newsletter you send out has to have two things at the very least, An unsubscribe button and a location. I know some of you are just solopreneurs or your home. Business is at home, so you can put PO boxes here, but it does have to be a legitimate address that you can receive mail to cause. If you don’t follow these you’re essentially becoming spam and we don’t want this cause, we know you’re a legitimate business.

I hope it really helped you with creating your own e-mail newsletter campaigns. So now you’ve got the subscriber list. We’ve got the content. How do we know it’s working. so definitely want a look at unsubscribes right. That’s probably obvious, and this is something you want to keep an eye on the cause. It’s gonna inform you that maybe your audience isn’t exactly as organic as you thought and you need to continue building it.

And also maybe reconsider the content which we’ve just spent a lot of time covering what makes great content also looking at open rates. I know we do this a lot on the marketing team when we’re putting out e-books and webinar invites check it out. Are they opening the e-mails and then if they are in fact opening the e-mails? Are they actually clicking on your call to action links, and I would encourage you not to be discouraged about the open rates Because, with e-mail, it’s not gonna be a 90 % 100 %, 80 % Open rates are gonna be pretty low, but that’s okay you’ll get, I don’t know anywhere from like 10-to-20 is about average percentage-wise

That’s right, But even if they’re, not opening your e-mails, they’re still seeing your headline and they’re still seeing your business, which increases that brand awareness which your top of mind.

So about every six months go in pay attention to look who’s, opening your e-mails who hasn’t been and the ones who aren’t opening your e-mails, isolate that list and let it chill for a little, and then remind them down the road like hey and see if they’re interested Gauge it again feel that out, but definitely do that.

Every six months and most e-mail providers that you use for your marketing campaigns. You can set up groups, so you can easily move them into a haven’t heard from my group or a hot leads group or a cold leads group or, however, makes sense to really organize your listing. So that way you can kill the game, that’s a wrap. You just learned e-mail marketing, best practices to help grow your business.

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