The Most Powerful Way to Sell Your Products: Video Sales Letters

A video sales letter is direct mail designed to persuade the reader to purchase a product or service without a sales assistant. It has been defined as “A form of direct mail in which an advertiser sends a letter to a potential customer.” It is different from other direct mail techniques as the video sales […]

How to Write a Full Blown Email Series: A Guide for Beginners

An email series is a sequence of emails automatically sent to specific segments of people on your email list. An email sequence can be trigger-based or time-based. When an email sequence is trigger-based, emails are sent based on actions such as browsing behavior, subscribing to your list, reading or downloading content, and buying a product. […]

How To Send A Successful E-Commerce Product Follow-Up Email

A follow-up email is an email or sequence of emails sent in response to the actions of subscribers. It stimulates them to choose a paid plan instead of a free trial, set up a meeting for B2B, leave feedback, buys another product on an e-commerce website, etc. If the thought of writing a follow-up email […]

The Incredible Benefits of Writing a Sales Letter

A sales letter is direct mail designed to persuade the reader to purchase a product or service without a sales associate. It has been defined as “A form of direct mail in which an advertiser sends a letter to a potential customer.” It is different from other direct mail techniques as the sales letter typically […]