Completely Free No Strings Attached Fill In The Blanks Professional Sales Letter Template
The headline or heading is the text indicating the nature of the article below it. The headline is the most important element in most advertisements. It is the eye catching text which decides the reader whether to read the copy or not.
Did you know you have about three seconds to capture a potential customer’s attention? Well, now you know. And, armed with that information, you might be able to guess that the single most important weapon in your content armory is your headline.
The headline of a sales letter is so important because this one little item will either make or break you. It’s estimated that 85% of a sales letter’s effectiveness is gathered in the headline! … All of these things are purely emotional and will be extremely effective in regards to sales power.
It can easily take someone as long to write the headline as to write the rest of the flyer/press release/brochure/whatever. So writing compelling headlines is an expertise that can be left to professional copywriters like MySalesScript.com not only to give you the best headlines but those that can capture the attention of the audience.
Famed copywriter and ad executive David Ogilvy, founder of Ogilvy & Mather, had this to say about headlines in his book, Confessions of an Advertising Man:
“The headline is the most important element in most advertisements. It is the telegram which decides the reader whether to read the copy.
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.
“If you haven’t done some selling in your headline, you have wasted 80 percent of your client’s money.”
Often the most powerful headlines are those that include some specific benefit within them while simultaneously peaking the interest of the reader as to what may be inside the article.
The key ingredient of a winning headline is emotion. Emotion is what moves people, for example, loss of income, loss of health, fear of failure, etc. All of these things are purely emotional and will be extremely effective in regards to sales power. The point is, try to get readers focused on a quick benefit. Grab their attention. If you can’t do it in the initial heading, try a subheading.
Remember, the heading is only a part of the overall sales letter. You need to incorporate all of the parts to be successful but don’t worry! MySalesScript is here to help.
Completely Free No Strings Attached Fill In The Blanks Professional Sales Letter