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Facebook CTAs

A call-to-action ad promotes your Page’s call-to-action button. The button encourages people to take an action that is important to your business, such as booking appointments or shopping on your website.

For example, if you add the Shop Now button to your Page, the button encourages people to shop. The corresponding call-to-action ad promotes the Shop Now button to a wider audience.

Thanks to this button, brands and businesses can now redirect audiences on both mobile and desktop. Call-to-action (CTA) buttons help you direct people to shop, book a reservation and more. Learn how they work in this video.

Pages are an important destination for people on Facebook, and MySalesScript.com is building new ways for people to interact with businesses through them. Today, we’re announcing a new call-to-action feature that will help Pages drive business objectives.

Designed to bring a business’s most important objective to the forefront of its Facebook presence, call-to-action buttons link to any destination on or off Facebook that aligns with a business’s goals. Page admins can select from a group of call-to-action buttons to add to the top of their Page.

Why your Facebook needs call-to-action

When you post, you need your fans to Click It, View It, Share It, Like It. Think about the different audiences you want to connect with on Facebook. Facebook will show you how many people click on your call-to-action button under the weekly metrics on the right side of your Facebook Page.

Remember that most of the interactions existing fans have with you on Facebook will be in the News Feed, when they comment, like, or share one of your posts. This means that if you want people to visit your page to book an appointment, watch a video, or join your email list — you’ll need to think of the different ways to get people there.

Many of those visits will happen organically when people are searching on Facebook or see a friend check in or interact with your business. But there are also steps you can take to promote your Facebook Page. It’s an important element of your Ad to convince people to click. If you have a good image, it will draw people’s attention. But the CTA is where people will make their decision to actually stop and click. The description text can help, but the majority of people will have already made their decision to click before they read it.

Depending on how you decide to use the call-to-action button, you can design a custom Facebook call-to-action image or text to encourage visitors to take the action.Although it is free to create an Ads account and connect it to an existing website, the cost of an individual campaign is driven by competing bids for the same keyword.

No matter what industry you’re in, it’s important to keep a Call-To-Action Button active on your Facebook Business Page to help provide clients with important information as well as an easy way to reach you.

This simple directive statement tells your prospective client what to do and where to go next, making the user journey crystal clear. An effective call-to-action eliminates confusion, allowing your website visitor to take the appropriate next steps. That might be to visit a certain page or to book a call, or to read a specific article.

When each piece of content has a clear call-to-action there is no doubt as to the intention of the content, and the reader isn’t left clicking away out of confusion or apathy. Your content builds intrigue and excitement, and your CTA allows the reader to dig more deeply into the topic or become a paying customer.

Often there is pressure to create new content (in the form of blog posts, videos, podcast episodes, etc.) simply for the sake of having something new and fresh on your website. And while updated content is important, it needs to have a purpose. By attaching a clear CTA to each new content piece you’re ensuring the content fits into your overall marketing plan, helping you to build a larger audience and convert more into clients.

They can be as simple as “Follow me on Twitter” or as impactful as “Submit payment.” They serve as a leverage point for your needs as a business. Whatever is most important to you at the time can become a call-to-action. From social media posts to articles to static landing pages, each piece of content that includes a CTA becomes a powerful piece of your marketing machine.

For the Best Facebook CTAs contact MySalesScript.com today!

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